administered VMS

administered VMS
= AVMS; administered strategic alliance
A vertical marketing system in which a powerful channel captain (quite often a major retailing chain) coordinates marketing activities at all levels in the channel, including planning and management, even though it does not directly own the other channel members. Compare contractual VMS; corporate VMS

Big dictionary of business and management. 2014.

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  • contractual VMS — A vertical marketing system in which independent firms at different levels of production and distribution contract to join together to obtain more economies or greater sales impact than they could achieve alone. Compare administered VMS;… …   Big dictionary of business and management

  • corporate VMS — A vertical marketing system that combines successive stages of production and distribution under single ownership in order to establish channel leadership. Compare administered VMS; contractual VMS …   Big dictionary of business and management

  • vertical marketing system — VMS A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all have to cooperate. See administered VMS;… …   Big dictionary of business and management

  • AVMS — Abbreviation for administered vertical marketing system. See administered VMS …   Big dictionary of business and management

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